Our inward investment team showcased NewcastleGateshead’s major development sites to over 400 influential investors, fund managers, lenders, developers, consultants and real estate professionals at a prestigious global real estate investment conference, held in London earlier this month.
The 15th Annual European Real Estate Opportunity & Private Funding Investing Forum, held at etc. venues, St. Pauls, London on 3-4 November, provided an excellent opportunity to raise awareness of the investment opportunities available across Newcastle and Gateshead.
The team also secured a moderator slot on one of the main panels, further profiling the area to a captive audience. Kevan Carrick, partner at JK Property Consultants LLP and the policy spokesman for RICS North East, led the panel discussion: Large Fund Investment Strategies: How to increase Deal Flow in an Evolving & Challenging Climate.
Jennifer Hartley, senior investment manager at NewcastleGateshead Initiative, said: “Attending an event of this importance was a fantastic way for us to connect with leading real estate professionals and shout about the opportunities we have to offer.
“We have a number of development sites that are ripe for investment such as Science Central, East Pilgrim Street and Stephenson Quarter in Newcastle as well as Gateshead Quays and the Baltic Business Quarter in Gateshead. As well as highlighting these sites to potential investors, the conference provided us with a greater insight into the real estate market and the strategic large funds available to get developments off the ground – both of which will be invaluable to our marketing activity to attract inward investment to the area.”
Working with Newcastle University, we have re-launched the NewcastleGateshead Conference Ambassador Programme (CAP) – an initiative which has already supported academics, researchers, medics and business professionals to bid for and stage over 130 events to date, worth over £75m to the local economy.
The CAP was first launched back in 2002 by NewcastleGateshead Convention Bureau and the re-launch this month was designed to build momentum and engage with new ambassadors in order to bring even more academic conferences, meetings and events to the area.
Professor Chris Day, Pro-Vice-Chancellor for Faculty of Medical Sciences at Newcastle University and Sarah Stewart, chief executive at NewcastleGateshead Initiative, unveiled plans for the two organisations to work together to further develop the programme and build on its success at a special event held at Newcastle University on 3 November.
Sarah Stewart said: “Academic conferences make a sizeable contribution to the local and regional economies in North East England – in 2013, NewcastleGateshead hosted 14 international conferences which attracted 6,300 delegates, including the International Ethological Conference "Behaviour 2013" which alone contributed £1.4m of delegate spend to the local economy.
“After more than a decade of success with the CAP, we’re delighted to be teaming up with both the academics and their support teams at Newcastle University to attract even more conference business from the association meetings sector.
“It’s a natural progression for the programme given that we’ve recently aligned our business tourism strategy with the work of NewcastleGateshead’s inward investment team, targeting three key sectors; science and healthcare (life sciences), marine and offshore energy; and creative and digital – all areas where we have academic excellence at our universities.”
The association meetings market is extremely lucrative with the latest figures from the International Congress and Convention Association (ICCA) showing that an estimated 12,000 different international meetings are organised on a regular basis, providing many opportunities to increase the number of events held here in NewcastleGateshead.
Professor Chris Day said: “Hosting a conference is one of the best ways to promote Newcastle’s reputation as a world-class civic university and showcase the university and our region so we are delighted to be working with NewcastleGateshead Convention Bureau to help bring international conferences to Newcastle.
“By working more closely together, we can support our academics, professionals and researchers to build on the work already happening in this area, creating even more successful bids and then staging inspiring and rewarding conferences.”
Our city breaks campaign ‘The Tyne is now’ had its TV premiere this autumn when our new commercial aired on Sky, using the broadcaster’s AdSmart technology to screen the advert to households in our target audience. Watch the advert.
The advert aims to promote city breaks in NewcastleGateshead to our target audience of 25 - 35 year olds living in UK cities within three hours travel of NewcastleGateshead. Our challenge was to capture the essence of a city break in the destination – culture, nightlife, shopping, food and atmosphere – all within 30 seconds!
As part of The Tyne is now campaign, we wanted the advert to connect with the ‘selfie’ style photography used in our print adverts. The close-up quick cuts used in the advert allowed us to fit a lot in to the advert and also created a vibrancy we wanted the audience to associate with a visit to NewcastleGateshead.
In addition to the television advertising, the commercial also ran on video on demand websites including 4OD. This formed part of our autumn campaign which is part funded through the Regional Growth Fund via VisitEngland and included 12-page inserts in Empire, Grazia, InStyle and the Independent on Sunday, press adverts and outdoor advertising in Edinburgh, Glasgow, Leeds, Manchester and York.
We were blessed with good weather on the two-day shoot and are grateful to the partners who assisted us during filming – East Coast, Malmaison Newcastle, BALTIC Centre for Contemporary Art, Lane7 and The Herb Garden.
Rugby World Cup 2015 will see Newcastle take its moment in the sporting spotlight; to mark this special occasion our annual New Year’s Eve Winter Carnival will use rugby as its inspiration, culminating in a firework display on Newcastle quayside.
Produced by our in-house culture team and outdoor arts specialists Walk the Plank, in partnership with Newcastle City Council Arts Team, this year’s event also welcomes the talents of creative director, Jeanefer Jean-Charles.
Choreographer, mass movement director and creative consultant; Jeanefer has played a key role in some of the country’s biggest cultural events including the Rugby League Cup Opening Ceremony and the London 2012 Olympic and Paralympic Games.
Jeanefer, along with Newcastle City Council Arts Team, will work with artists and community groups to develop the rugby-themed carnival that will celebrate the cultures and traditions of the game, and those of the visiting teams to Newcastle, including South Africa, Samoa, Tonga, New Zealand and Scotland.
Carol Bell, head of culture and major events at NewcastleGateshead Initiative, said: “Rugby World Cup 2015 is the biggest sporting event taking place in the country next year and we wanted to reflect the excitement and anticipation in the city ahead of the tournament.
In previous years we’ve celebrated Nordic legends and our Viking folklore here in the North East. This year we’ll be looking to visiting rugby fans for inspiration as we prepare to welcome people from all over the world to NewcastleGateshead. As with our previous winter carnivals, people can expect lots of colour, costumes, dancing and some amazing local music, not to mention a beautiful early evening firework display that will move from its traditional position at Newcastle Civic Centre to the Newcastle Quayside.”
Starting at Monument in Newcastle city centre, the New Year’s Eve Carnival Parade invites people to sway, stomp and dance their way down to the Quayside where the party really gets started. The carnival will culminate in another spectacular firework display using the River Tyne as its backdrop.
Approximate timings for the New Year’s Eve Carnival Parade are:
From 5pm: Music and carnival performance around Monument
5.30pm: The parade leaves Monument for Newcastle Quayside
Spectators can share their pictures and tweets from the New Year’s Eve Carnival Parade using #NYECarnival
For more detail about the New Year’s Eve Carnival Parade and the wider NewcastleGateshead Winter Festival, please visit: www.NewcastleGateshead.com/winterfestival