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Our Update


Meetings Show success

Our convention bureau, along with stand partners Crowne Plaza, Newcastle United Football Club, R&B Group, Rockliffe Hall, and Sage Gateshead, enjoyed a successful three days at The Meetings Show, at Olympia London, earlier this month – securing over £500k worth of buyer enquiries. The show provides a platform for buyers to meet with the UK conference and meetings industry and is a key opportunity to showcase our conference venues, suppliers and unique delegate experiences - and to develop valuable new business leads.

We welcomed 140 buyers to the NewcastleGateshead stand over the course of the event, inviting them to take part in a Tyne and Wear derby on our specially commissioned Newcastle United Football Club vs Sunderland Association Football Club foosball table. There was also an opportunity for buyers to enter a prize-draw to win a weekend for two to NewcastleGateshead.

We were delighted to be joined by students from Newcastle College - Vaina Lumbiwa, a Level 5 student in Foundation Degree in Tourism and Hospitality Management and Bethany Hall, a progressing student from Level 3 to Foundation Degree in Travel and Tourism Management – who were invaluable to the smooth running of the event and in welcoming buyers to the stand.

This year, The Meetings Show welcomed the largest number of hosted buyers ever seen at a UK meetings industry event and saw over 12,000 pre-scheduled appointments take place in total.

To find out more about other marketing and business development opportunities with our convention bureau, please contact Paul Szomoru.

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Invest marketing opportunities launched

Invest Newcastle is this week launching the first in a series of opportunities for the private sector to actively engage with targeted marketing opportunities to secure new investment for the city, including a dedicated presence at MIPIM 2016. MIPIM is the leading event in the real estate and development calendar, attracting a global audience of over 20,000. We are seeking a number of partners to support, influence and contribute to a programme of profile raising activity at this key event.

Details of the first two highly targeted marketing opportunities – MIPIM 2016 and a RWC2015-focussed familiarisation visit to Newcastle for investors/developers and corporate occupiers – are outlined below.

To find out more or to sign up to support and get involved, please contact Catherine Walker or Jennifer Hartley in the Invest Newcastle team.

MIPIM 2016

Background:
MIPIM 2016, 15 – 18 March 2016, www.mipim.com

MIPIM is the leading event in the real estate and development calendar and attracts a global audience of over 20,000 people. Over 4,800 of these are investors and 1,200 are corporate occupiers.  It is the premier event for city-regions to launch regeneration and innovation projects, highlight key office locations or assets and raise the profile of the place with this valuable audience.

For an international event with such global reach the brand has to be Newcastle – it is this brand that will help to generate interest, drive an audience at events and provide traction to secure meetings with target delegates.

The private sector has a crucial part to play in supporting the city-region to raise profile and generate interest and should influence the agenda at MIPIM 2016 through their support and attendance.  We are therefore looking for a number of partners to financially underpin public sector investment, influence the activity that will take place during the week and contribute to marketing and communications profile raising activity.

Partner package £3,250:

  • Use of the Newcastle branded apartment as a base for bespoke events, entertaining and business meetings (event management costs are included, catering services will usually be an additional cost).
  • Attendance at a series of City hosted events (breakfast event*, lunch and evening reception).  

*likely to be co-hosted with Sunderland.

  • Invitation to attend partner events (Core Cities and Northern Powerhouse co-hosted activities, expected to carry value-add sponsorship e.g. GVA, Estates Gazette, ReedMidem).
  • Profile, branding and link on the NewcastleatMIPIM.com website.  
  • Branding on collateral (banners to provide place branding, invitations to events etc).  
  • Named as a partner in all pre, during and post event communications & PR.

To keep costs down for everyone, partners will need to cover their own costs for: 

  • MIPIM registration.
  • Flights, accommodation & local transfers.
  • Personal expenses. 

Booking Deadline: 28th August 2015

RWC2015 

Background:
Newcastle will play host for 3 exciting Rugby World Cup matches this year, with thousands of visitors flocking to the city to see South Africa, Scotland, New Zealand, Tonga and Samoa play for victory at the iconic St James Park.

Invest Newcastle will run a familiarisation visit during this time with potentially two programmes running concurrently, one for investors/developers and the other for corporate occupiers.

Invitations have been sent with acceptances starting to come in for guests to join us on Friday 9th October.  Arriving in to the City during the morning of the 9th, they will be taken on a tour during the afternoon before enjoying hospitality in the fan zone ahead of the match that evening.  Guests will stay overnight at the Crowne Plaza Stephenson Quarter and the following morning, will be taken on an activity that will provide a unique perspective on the opportunity the city and region presents.

We are looking for a limited number of partners to support the cost of running and hosting the familiarisation visit.

Partner package £500:

  • Help to shape the itinerary, perhaps host a visit to your site or participate in the wider programme.
  • Host the group for the duration of their visit (unfortunately at this stage we can’t guarantee tickets for all partners, but fan zone entrance will be included). 
  • Opportunity to include information or literature in the bespoke delegate welcome pack.
  • Name and branding in the follow up correspondence to all attendees.

Deadline: 10th August 2015

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US campaign takes flight

As part of the government-funded £10m Northern Tourism Growth Fund programme (to attract international visitors to the North of England), we are currently delivering a marketing campaign in the US supporting United Airlines’ New York to Newcastle route. A partnership with Lonely Planet – including a bespoke micro-site and competition, a programme of media visits and targeted Facebook advertising are all underway. To date the campaign website has seen over 30k unique users from the New York and New Jersey area.

Visiting media confirmed to date include Johnny Jet, two photo journalists with significant social media following internationally – including America and the East Coast, 25a Magazine, AAA Magazine and Adventure Travel News.

We are also developing a series of welcome training sessions in support of the marketing activity, to help upskill frontline staff in tourism businesses across the region who may come into increasing contact with international visitors. For more information about the training available, please contact Rachael Purvis

Conversion festival confirmed

Newcastle is set to host its very own cultural festival, called Conversion, as part of Rugby World Cup 2015. Produced by our culture team, the festival will bring together live music, performance, arts, street food stalls and a very special evening spectacular to entertain the thousands of visitors to the destination. Taking place from Friday 2 – Sunday 11 October, Conversion will animate the city during tournament time and will include entertainment that reflects the nations of the visiting teams.

Conversion includes a special Rugby World Cup 2015 welcome in and around Newcastle city centre on Saturday 3 October. Saturday also marks the opening of the EAT! Street Food Market; 40 local street food traders offering some of the best local produce the North East has to offer. The street food market will be in Newcastle city centre until Sunday 11 October.

On match days in Newcastle, visitors and local people will be able to enjoy live music and street entertainment that reflects the nations of the visiting teams – New Zealand, South Africa, Tonga, Samoa and Scotland.

On Sunday 11 October, Newcastle will attempt to hit the record books by setting the world record for the largest linocut. Scrum Print (led by Northern Print - the regional centre for original printmaking - and NewcastleGateshead Initiative) will see each Rugby World Cup 2015 Host City submit a section of the linocut that when finished, will be in excess of 30 metres. Local rugby players will use a scrum machine to produce the finished print that will hopefully put Newcastle’s Rugby World Cup 2015 experience in the record books.

The Rugby World Cup 2015 celebrations in Newcastle come to a spectacular close on the evening of Sunday 11 October with a performance by Les Commandos Percu and Deabru Beltzak. Expect drumming, fireworks and an energetic performance from the two internationally acclaimed percussion companies.
www.newcastlegateshead.com/rwc

Conversion festival is funded by Arts Council England and developed and delivered in partnership with Newcastle City Council.

The third biggest sporting event in the world, more than 400,000 international rugby fans are expected to visit the UK during Rugby World Cup 2015. In Host City Newcastle, 51,000 international visitors are expected to visit the destination.

In total, 134,000 spectators are due to visit over a two-week period resulting in an economic impact of £43m.

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NGI limbers up for Donor Run

With just days to go until the Westfield Health British Transplant Games in NewcastleGateshead (30 July – 2 August), Team NGI is limbering up for the Speedflex Donor Run. The Donor Run, taking place on 1 August on NewcastleGateshead Quayside, is part of the games programme and is a unique opportunity for North East businesses and public to come together with visiting transplant athletes and members of the Donor Family Network - to raise both funds and awareness. To sign up, visit www.speedflexdonorrun.co.uk.

Alan Shearer, director and ambassador for Speedflex – sponsors of this year’s Donor Run – said: “The Donor Run is a celebration of organ and bone marrow transplantation. Every year members of the public come together with transplant athletes and members of the Donor Family Network – whose loved ones have given the ultimate gift of life – to raise awareness and vital funds for the British Transplant Games.

“As well as football, Tyneside has a reputation for hosting world-class athletics including running. The Donor Run is a fantastic event that is open to everyone, from experienced runners to beginners with 3k and 5k distances. It’s a great way for everyone to get involved, show their support and take part in the Transplant Games. I’m delighted that Speedflex are able to support such an incredible event as sponsors in 2015.”

The Donor Run is open to members of the public and corporate teams. Regular runners include transplant athletes and members of the Donor Family Network. The event takes place annually to raise funds in support of the British Transplant Games as well as awareness of the importance of, and desperate need for, organ and bone marrow donors.

Lynne Holt, Transplant Sport trustee and transplant coordinator at Newcastle’s Freeman Hospital, said: “Three people die every day waiting for an organ transplant. In the North East alone, there are currently more than 300 people waiting for transplants and sadly around 30 people die waiting every year. By supporting the British Transplant Games through taking part in the Donor Run, members of the public will play a huge part in promoting awareness.

“None of us would want to see a family member or friend suffer in this way, so I’d also encourage everyone to sign up to the NHS Organ Donor Register, share your wishes with family and potentially help make a difference.”

Graham Wylie, chairman of the Local Organising Committee for the Transplant Games, said: “I’m delighted that as well as Speedflex, Gentoo, 3663, TSG, Barclays and Express Engineering have all put teams forward to take part in the Donor Run. I’d strongly encourage other local businesses to rally members of their team together. Not only will you have the chance to take part in one of the biggest events to land on Tyneside this year, you’ll also actively support a truly important cause.”

Councillor Linda Green, cabinet member for communities and volunteering for Gateshead Council said: “This is a fabulous event and a truly worthy cause. It is fantastic that people of all running abilities can get together with transplant athletes to show how much they support the Transplant Games, raising vital funds and awareness.

“This is an extremely important issue and we hope people will get behind the event to make both this run and the Transplant Games in August, the most successful and high profile ever.”

Cllr Ged Bell, cabinet member for investment and development for Newcastle City Council said: “The people of the North East are known throughout the world for their generosity and warm spirit, so let’s all get fully behind the games and sign up for this remarkable event. You can help raise money and awareness, whilst making a real difference to people’s lives.

“We have so many fantastic sporting venues across the region and we’re working together to deliver the best Transplant Games yet.”

The British Transplant Games is organised by the charity Transplant Sport, and is one of the largest annual multi-sports events in the United Kingdom. The games will be hosted across NewcastleGateshead from 30 July - 2 August 2015 and is being supported by both Gateshead Council and Newcastle City Council.

To find out more about the Westfield Health British Transplant Games 2015, please visit www.britishtransplantgames.co.uk.

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