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Research Library

Research Library


NewcastleGateshead Initiative provides a variety of different research services. The service has two main functions: 

To monitor the performance of the visitor economy in NewcastleGateshead in order to inform marketing strategies and tourism development.  This is done through a number of continuous and more large scale pieces of work which include:

  • Monthly occupancy surveys
  • Monthly attraction visitor number collection
  • Economic Impact studies
  • Visitor surveys
  • Monitoring of investment
  • Monitoring of accommodation bedstock
  • Transport passenger data

Reports for all of these are available free of charge to members of NewcastleGateshead Initiative.  Alongside a number of other reports these can be found in the research library.

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