To provide you with the best experience on this website, cookies are used. By using the site it's assumed that you're happy with our use of cookies. However, you can change your cookie settings at any time. More info on cookies.
Allow cookies

Archive News

November 2015

October 2015

August 2015

December 2014

October 2014

July 2014

May 2014

March 2014

February 2014

January 2014

December 2013

November 2013

October 2013

August 2013

January 2013

November 2012

October 2012

August 2012

June 2012

May 2012

March 2012

January 2012

October 2011

September 2011

August 2011

July 2011

June 2011

May 2011

March 2011

January 2011

December 2010

November 2010

October 2010

September 2010

August 2010

July 2010

June 2010

May 2010

April 2010

March 2010

News Article Search

Bureau Bags Marketing Awards

19th October 2010

Categories: Convention Bureau News

The team tasked with attracting major conferences and business visitors to NewcastleGateshead, has this week been awarded for their innovative approach to marketing the region to conference buyers, at the most prestigious national marketing awards for the meetings industry.

NewcastleGateshead Convention Bureau picked up gold in the Best Brochure – Destinations category at the Meetings Industry Marketing Awards (MIMA), held at the Park Plaza Riverbank Hotel in London last night.

Beating off stiff competition from some of the world’s best known conference destinations, the Bureau’s 2010/2011 Conference Guide was described by judges as “an excellent business tool” and took gold ahead of Copenhagen (silver) and Birmingham (bronze), with Vienna also making the shortlist. 

Presenting the award to head of business tourism, Jessica Roberts, judge David Hackett, chairman of BI, said; "The award goes to NewcastleGateshead Convention Bureau for their practical and well presented meeting planner.

“Producing a brochure that attracts is a positive, but producing one that works - and can be proven to have done so - is the real measure of success. Notably 96% of recipients found it easy to use and 98% found it attractive. Our judging panel concur with these opinions. The guide incorporates evocative images, consistent format, detailed content and contact information to cover all aspects of event planning, clever FAQ's and the helpful 'five steps to making your job easier'.

“The NewcastleGateshead guide is an excellent business tool and was unanimously selected as this year's winner by the judges"

The publication is distributed to conference buyers and event planners nationally and internationally and showcases the destination as a cosmopolitan and vibrant place to do business with a diverse range of world-class conferencing facilities.

Jessica Roberts, Head of Business Tourism at NewcastleGateshead Convention Bureau said; “For the meetings industry to celebrate the effort that goes into marketing destinations to national and international audiences is fantastic, and we are thrilled to receive this award.

“There were many dynamic organisations recognised at the event and winning gold for our Conference Guide cements NewcastleGateshead’s place amongst them, and acknowledges the hard work and dedication of both the Convention Bureau and our members in developing the conference industry in NewcastleGateshead and North East England.”

The award comes in advance of this year’s Discover NewcastleGateshead event due to be held at the Royal Horticultural Halls, London.  The showcase takes place on Tuesday 16 November and sees more than 25 of  North East England’s best venues, hotels and service providers descend on the capital taking their event delivery expertise direct to conference buyers and event planners in the south.

Organised by NewcastleGateshead Convention Bureau, Discover NewcastleGateshead 2010 also gives delegates the opportunity to find out more about proposals for a new International Conference and Exhibition Centre in NewcastleGateshead.


The Meetings Industry Marketing Awards (MIMA) was launched in 2002 to raise the standards of marketing in the meetings and events industry and to recognise the marketers; it is organised by Meetings & Incentive Travel magazine.


For more information on Discover NewcastleGateshead or to register go to www.DiscoverNewcastleGateshead.com

For further information on NewcastleGateshead Convention Bureau or to order a copy of the award winning NewcastleGateshead Conference Guide visit www.NewcastleGateshead.com/Meet

Ends

Media Enquiries

Shelley Staines, Media and PR Manager – Destination & Business, NewcastleGateshead Initiative
shelley.staines@ngi.org.uk  0191 440 5739/07717 631 109


For images from the MIMA Awards 2010 please contact Liz Coleridge, Event Manager, CAT publications LColeridge@cat-publications.com 01342 306723

Notes to Editors  

• NewcastleGateshead Initiative (NGI) is the destination marketing agency for NewcastleGateshead. Its mission is to position and promote NewcastleGateshead as a leading European destination for leisure and business visitors through cultural programming, event bidding and high-profile, targeted destination marketing and PR activity.  Created in 2000 by Newcastle City Council and Gateshead Council as a publicly and privately funded business, NGI has developed a strong brand for the area - promoting it nationally and internationally as a place at the forefront of innovative culture-led regeneration and a world-class place to live, learn, work and visit.
• NewcastleGateshead Convention Bureau uses local knowledge and expertise to help organise conferences, meetings or events in NewcastleGateshead and the surrounding area. It provides a free service including arranging everything from venue sourcing and booking, to accommodation, transport and entertainment for delegates. With a huge choice of state-of-the-art venues NewcastleGateshead is fast becoming one of the UK’s most popular destinations whether it’s for a meeting of 10 people or a conference for thousands.
• It is estimated that visitors to NewcastleGateshead from around the UK and overseas contribute £1.23bn to the local economy.
• Press releases and copyright-free hi-res images on NewcastleGateshead are available from our website www.newcastlegateshead.com

 

RSS feeds