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Calling all bakers – your country needs you!

30th March 2012

Categories: Latest News

If you’ve ever fancied picking up a palette knife and trying your hand at a bit of creative cake decorating then EAT! NewcastleGateshead wants to hear from you.

The annual food festival, produced by NewcastleGateshead Initiative, is looking for budding cooks and food fanatics to take part in one of the festival’s highlight events, Cakebook Britain, which will see the creation of a 100sq metre map of Great Britain – made entirely of cake.

If you’ve ever looked at St Paul’s Cathedral and wondered what it might look like made out of sponge, or marvelled at Stonehenge and thought how tasty it would be made out of Rocky Road, this is the perfect challenge for you.

Simon Preston, Festival Director of EAT! NewcastleGateshead said: “We are seeking one hundred teams of amateur and professional bakers from across the region to build their favourite UK landmark heritage site out of cake to bring along to our Cakebook Britain event on Sunday 15 July. The final creations will be placed on the edible map, which the public will help to build, to create our very own Cakebook Britain.”

The event, which takes place in Saltwell Park, Gateshead on Sunday 15 July, will include the best local producers selling picnic food, giant foodie games for all the family, kids cooking workshops, a schools competition and farm animals.

 2011’s Cakebook North event saw more than 3,500 people flock to National Trust property, Gibside, to see the edible map created.  2012’s event in Saltwell Park will be the biggest yet.

Anyone interested in taking part in Cakebook Britain is invited to visit to register and name the heritage landmark they want to make out of cake.  The website also includes instructional videos and acts as a community for fellow Cakebookers to share pictures, cooking tips and advice.

Tickets to the event are priced at £4 for adults with free entry for children aged 14 and under and those that have made a cake. 

Cakebook Britain is part of the London 2012 Festival, a spectacular 12-week nationwide celebration from 21 June and running until 9 September 2012 bringing together leading artists from across the world with the very best from the UK.

EAT! NewcastleGateshead celebrates its sixth year in 2012 with an ambitious programme of events that make “the hipster capital of the northeast” one of the most popular city break destinations this Olympic year.

EAT! NewcastleGateshead takes place from Friday 13 – Sunday 29 July 2012.  Tickets for all events can be purchased from the EAT! NewcastleGateshead website,, or from the Theatre Royal Box Office on 08448 11 21 21 from June 2012.


For further information, interview requests, images etc, please contact David Brookbanks, Media & PR Manager for NewcastleGateshead Initiative on 0191 440 5740 / 07946 581 417 or email


Principal funders of the Cultural Olympiad and London 2012 Festival are Arts Council England, Legacy Trust UK and the Olympic Lottery Distributor. BP and BT are Premier Partners of the Cultural Olympiad and the London 2012 Festival.

For more details on the programme and to sign up for information visit

  • EAT! NewcastleGateshead is developed and produced by NewcastleGateshead Initiative as part of its festivals and events programme.
  • EAT! is funded by Newcastle City Council and Gateshead Council. For further details see
  • Simon Preston is a freelance food consultant. For further details see
  • The London 2012 Cultural Olympiad is the largest cultural celebration in the history of the modern Olympic and Paralympic Movements. Spread over four years, it is designed to give everyone in the UK a chance to be part of London 2012 and inspire creativity across all forms of culture, especially among young people.
  • The culmination of the Cultural Olympiad will be the London 2012 Festival, a spectacular 12-week nationwide celebration bringing together leading artists from across the world with the very best from the UK, from Midsummers Day on 21 June and running until the final day of the Paralympic Games on 9 September 2012.The London 2012 Festival will celebrate the huge range, quality and accessibility of the UK’s world-class culture including dance, music, theatre, the visual arts, fashion, film and digital innovation, giving the opportunity for people across the UK to celebrate the London 2012 Olympic and Paralympic Games.

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