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NewcastleGateshead Initiative names Bright Red as Charity Partner for 2013/14

17th April 2013

Categories: Latest News

NewcastleGateshead Initiative has named Bright Red as its Charity of the Year for 2013/14, after staff were moved by the impact of the work carried out by the blood cancer charity across the North of England.
Bright Red is based at Newcastle’s Freeman Hospital and works to improve the lives and treatment of people in the North who are dealing with blood cancer. Through care, research and education, the charity strives to beat illnesses such as Leukaemia, Lymphoma and Myeloma.
NewcastleGateshead Initiative has pledged to use its position within the business community to help charities raise their profiles and funds, and the partnership with Bright Red follows a very successful year working with Heel & Toe, a Durham-based charity that provides free conductive education therapy for children who suffer from Dyspraxia, Cerebral Palsy and other disabling muscular or movement conditions.
Sarah Stewart, chief executive of NewcastleGateshead Initiative, said “I am delighted to welcome Bright Red as our Charity Partner of the Year for 2013/14. The work they do to improve the lives of blood cancer sufferers and their families is truly inspiring, and we look forward to working with them over the coming year.
“We are pleased to support a charity partner each year, as it is something we are very passionate about. Last year we were able to raise just under £2,000 for Heel & Toe, as well as supporting their own fundraising activities and working to raise their profile amongst the local business community, which I know has been invaluable to them. We look forward to continuing our efforts on behalf of Bright Red.”
Ashley Elliott, charity manager at Bright Red, said “We are thrilled to have been chosen as NewcastleGateshead Initiative’s Charity of the Year. As a charity, we rely on the generosity and goodwill of individuals and businesses, and their support really goes a long way in helping us to improve the care and treatment of blood cancer sufferers in the North.
“That the importance of our work has been recognised by NewcastleGateshead Initiative means the world to us and to our patients, and we look forward to working closely together to continue to make the North East the safest place to be for blood cancer patients.”
Throughout 2013, NewcastleGateshead Initiative will organise and participate in various fundraising activities in support of Bright Red, as well as working to raise the charity’s profile publicly, and at corporate events and regional business updates. September 2013 is to become the first international blood cancer awareness month, and will also see the destination marketing and management organisation working to support Bright Red’s activity throughout this month, as well as their other fundraising events throughout the year.
Jane Long, Development Manager at Heel & Toe, also said “Working in partnership with NewcastleGateshead Initiative has been a huge boost for us, giving us the opportunity to reach a much wider audience and facilitating donations we otherwise would not have received.
“The funds raised on our behalf by NewcastleGateshead Initiative and their partners across the North East will go towards achieving our target, with which we aim to open satellite centres across the region, enabling us to help even more children with physical disabilities such as Cerebral Palsy to receive excellence in therapy.”
For more information on Bright Red, please visit, or follow on Twitter @BrightRedOrg and Facebook

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