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News Article Search

Sage Gateshead revealed as Top Tourist Attraction

24th October 2014

Categories: Latest News

With October half term around the corner, keeping children occupied during the school break is likely to be at the top of the agenda for families around the UK. To help provide some timely inspiration, Twitter has revealed Tyne & Wear’s most popular attractions based on activities that have generated the most social conversation on Twitter over the last 12 months.

Sage Gateshead is the top attraction in Tyne & Wear based on Twitter mentions

Newcastle Quayside / Gateshead Quays and the Angel of the North are runners up in the top three list

Research reveals that 2 in 3 Twitter users turn to the platform while on holiday, with 46% of people using it to find local information

Sarah Stewart, chief executive at destination management and marketing organisation, NewcastleGateshead Initiative, said: “We know that well informed visitors spend more, stay longer and are more likely to return. Alongside our website and visitor information centre, Twitter has become an important part of our strategy to provide real-time recommendations to visitors who are planning their trips and looking for things to do whilst in the destination.

“It’s fantastic to see such a broad range of activity across the whole of Tyne & Wear is considered a top day out for visitors – from contemporary art and culture to the countryside, heritage and wildlife – it demonstrates just how much the area has to offer. I’d absolutely encourage local people to share their experiences across social media. These recommendations help inspire visitors to stay longer and ensure they have the best possible time whilst here.”

Twitter has revealed that the most popular attraction in Tyne & Wear is music performance space and centre for musical education, Sage Gateshead. The eye catching curved glass and stainless steel building on the River Tyne is an international home for music performances and discovery, aiming to bring about widespread and long-term enrichment of the music scene in the North East of England.

The research, conducted from October 2013 to October 2014, also reveals that the second most popular attraction is Newcastle Quayside & Gateshead Quays, home to some of the area’s most popular restaurants and bars. One of the Quayside’s main features is the pedestrian Gateshead Millennium Bridge and the iconic Tyne Bridge, two of seven famous crossings that span the River Tyne.

The third most popular attraction is the famous contemporary sculpture ‘Angel of the North’. Designed by Antony Gormley and rising 20 meters from the earth with a wingspan measuring an impressive 54 metres, the Angel of the North is one of the world’s most recognisable and talked about pieces of public art.

The top 15 attractions in Tyne & Wear that are creating the most conversation on Twitter* are:

1.      Sage Gateshead - @sage_gateshead

2.      Newcastle Quayside & Gateshead Quays

3.      Angel of the North

4.      Seven Stories - @7Stories

5.      BALTIC Centre for Contemporary Art - @balticmill

6.      Discover Museum - @Discovery_Mus

7.      Life Science Centre - @scienceatlife

8.      Gibside - @NT_Gibside

9.      Bill Quay Farm - @BillQuayFarm

10.   Great North Museum - @GNM_Hancock

11.   Laing Art Gallery - @LaingArtGallery

12.   National Glass Centre - @NGC_GlassCentre

13.   Souter Lighthouse and The Leas - @SouterNT

14.   WWT Washington Wetland Centre - @WWTWashington

15.   Tynemouth Priory and Castle

Recent analysis of Twitter conversation** shows that people are turning to social media to prepare for and share their holiday experiences. 71 % of its users Tweet about their holiday whilst away, more than half of users share their photos on Twitter and 46% of people using it to find local information.

With increasing numbers of people using social media to prepare and share their holiday experiences, the research provides insight into the places in Tyne & Wear that have been most talked about.

With the North East continuing to prove such a popular destination for holidays, Twitter has become an important platform to showcase what’s on offer to the tourist audience, with NewcastleGateshead Initiative sharing hints and tips via @altweet_pet.

#NorthEastHour has also become a popular place to share ideas, with businesses looking to engage directly with the public through Twitter, (Mon 8-9pm & Tue 2-3pm).

ENDS

Notes to Editors

*Based on Twitter mentions of terms relating to the top 10 paid and free Tyne & Wear attractions in the past 12 months.

**Based on @ResearchNowUK research in May 2014 on behalf of Twitter among more than 6,000 Twitter active users in France, Spain, Germany, Italy, the Netherlands and UK.

For Twitter media enquiries related to this particular content please contact:

Harriet Little, harriet.little@redconsultancy.com  / 0207 025 6436

For NewcastleGateshead Initiative media enquiries please contact:

Shelley Armstrong, Media and PR Manager, shelley.armstrong@ngi.org.uk  / 0191 440 5739

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